Meet your team
Your Uncompromised Business isn’t just possible – it’s within reach. Let our expert coaches help you to redefine success and build a business that’s not only successful by your definition - but also deeply satisfying.
Dawn Roberts is our founder and principal trainer
In this video, she explains why she set up The Uncompromised Business.
Dawn Roberts
Principal trainer, coach and founder
Dawn Roberts is the founding force behind The Uncompromised Business membership, dedicated to helping small business owners create success without sacrificing their personal lives. She firmly believes that running a business shouldn’t mean burnout, financial struggle, or constantly compromising on what truly matters. Her mission is to empower members to build businesses that are not just profitable, but also flexible and deeply fulfilling.
With over 20 years of experience running Outperform Training & Coaching, Dawn has helped countless business owners master the art of attracting, winning, and keeping the right customers. Her expertise lies in simplifying complex business strategies and making them practical and achievable. She understands first-hand the challenges of balancing success with personal happiness—because she’s been there herself. That’s why she’s so passionate about guiding business owners to redefine success on their own terms.
Known for her energetic and down-to-earth approach, Dawn makes the process of business growth feel manageable and even enjoyable. Whether it’s earning more money, creating a business that adapts to your lifestyle, or finding joy in the work you do every day, she has a unique ability to help her members cut through the noise and focus on what truly makes an impact.
She helps business owners design a path that works for them—one that prioritises financial success and personal freedom. Her mission is to inspire and equip business owners to build something sustainable, rewarding, and completely uncompromised.
Jane Douglas
Principal trainer and coach
Endlessly intrigued by what drives people, Jane has spent three decades helping small business owners recognise and overcome the self-imposed barriers that hinder their business growth. In her own business, she finds joy in helping others achieve clarity, overcome obstacles, and challenge the negative thought patterns that hold small business owners back from taking brave steps forward.
Jane Steen
Small business marketing coach
Founder of North Shore Ideas, Jane turns her experience with big brands into practical advice for small businesses and freelancers.
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Jane has worked in marketing for over thirty years. She spent much of her career working on brands such as Special K, Quorn and Marston’s Pedigree, although her favourite job was sorting out the cake category in M&S. She now applies the skills she learnt with high profile brands to small businesses, helping businesses to grow by being the very best they can.
Caroline Sanger-Davies
Marketing strategy coach
Caroline is a marketing and communications consultant specialising in marketing strategies for small businesses, visitor attractions and charities. She developed her marketing career in the arts, later working in education and in visitor attractions. From 2012 to 2021 she was Director of Marketing for Chester Zoo. Her clients now include Interflora, Glastonbury Abbey, Kew, Marketing Cheshire, Cotswold Farm Park, SS Great Britain, Storyhouse, The Bluecoat, and World Heritage site Jodrell Bank. Caroline holds an MBA from the University of Chester and is a Fellow of the PRCA, and a Trustee of Liverpool Theatres Trust.
Jayne Unalkat
Social media coach
Jayne is the owner of Be Social, a marketing consultancy helping small businesses across North Wales.
She has over a decade of corporate marketing management experience, managing marketing departments for some of the biggest brands in the UK including Tesco and Virgin Holidays.
A Chartered Marketer, Jayne now specialises in social media strategy and copywriting, and works with many businesses across North Wales as an extension of their team to create social media plans and content.